80 years of design | 1980

Sergio Pininfarina, designer and businessman

In the Eighties, period of market revival, Pininfarina started to offer its clients an even better, more comprehensive design service from a tailor-made centre equipped with all the facilities needed to develop a creative activity such as body design. In the meanwhile, design activities extended to other means of transportation and industrial design: in 1986, at Cambiano, Pininfarina Extra was created. In the meanwhile, design activities extended to other means of transportation and industrial design: in 1986, at Cambiano, Pininfarina Extra was created.

In 1986 the Company was quoted at the Stock Exchange, opened a new manufacturing plant in San Giorgio Canavese and presented the Allanté at the Paris Motor Show: for this luxury convertible Cadillac availed itself of the design and manufacturing capacity of Pininfarina (22,000 units were built), which supplied Detroit with completely finished bodies via an airbridge flown by Alitalia, from Caselle Airport. With the Mythos concept, Pininfarina was the first among the independent design companies all over the world to take part at the Tokyo Motor Show, in 1989, and won the Car Design Award 1990. Sergio Pininfarina’s role within the creative process was so important and incisive that in 1995 he was awarded the Compasso d’Oro for his career, the same prize his father Pinin had won forty years earlier. Significant too his institutional role: among the main past positions, Chairman of Industrial Association of Turin (1978-1984), Member of the European Parliament (1979-1988), President of Confindustria-Confederation of Italian Industries (1988-1992).