2010 - Pininfarina, today and tomorrow
Starting from its roots and from the solid reputation achieved during 80 years of glorious history, Pininfarina is today redesigning its business model and its strategy for the upcoming future. ‹‹In its genes, Pininfarina today is the same as it was in the Thirties: the central role of design, aesthetic sensitivity capable of creating timeless beauty, constant striving for innovation, the strength of a tradition that brings together industry, technology and stylistic research, the capacity to interpret the client’s requirements without emptying the brand of its identity, and a propensity for long-term collaborations. These values, together with the commitment of the entire Group, will enable us to build a bridge towards the future›› said Paolo Pininfarina. Following the sale of the business operations related to the Grugliasco plant, Pininfarina has now achieved the optimal size to develop its future business, focused on three main pillars: industrial design services, sustainable mobility and brand extension.